Channel Program

Also known as Partner Program. A vendor initiative that codifies/formalizes the vendor’s relationship with partners, encouraging partners to sell, deploy, and recommend the vendor’s products and/or services. Many partner programs involve tiers, or categories of membership, with different partner requirements and benefits at each level/tier. (See partner program tiers.) Oftentimes, a partner must register to join a partner program.

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Related Links:

• 7 Things to Tell Partners About Channel Consolidation
• The Votes Are In For The Best Channel Programs Of 2017
• 2112 Group Case Study: Revamping a Global Channel Program Extends Partner Performance in the Cloud
• The Doyle Report: Do Channel Programs Matter Any More?