Channel Program

Also known as Partner Program. A vendor initiative that codifies/formalizes the vendor’s relationship with partners, encouraging partners to sell, deploy, and recommend the vendor’s products and/or services. Many partner programs involve tiers, or categories of membership, with different partner requirements and benefits at each level/tier. (See partner program tiers.) Oftentimes, a partner must register to join a partner program.

Related Links:

7 Things to Tell Partners About Channel Consolidation
The Votes Are In For The Best Channel Programs Of 2017
2112 Group Case Study: Revamping a Global Channel Program Extends Partner Performance in the Cloud
The Doyle Report: Do Channel Programs Matter Any More?

Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Products enable clients to initiate strategic plans and engage in repeatable processes for achieving goals and accelerating short- and long-term value.

Improve Your Performance

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

Innovating Channels Through Venture Investments

Rising Up to Marketing Transformation

Muted Optimism Holds Sway Among Channel Professionals

Solution Providers Anticipate Brighter Days Ahead

2112 is Now Channelnomics

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More

Channel Program

Channel Program

About

News & Events

Follow Us

Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical. Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice. Convert Insight To Action

Products enable clients to initiate strategic plans and engage in repeatable processes for achieving goals and accelerating short- and long-term value. Improve Your Performance

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download. Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers. Scroll Through Our Blog

Innovating Channels Through Venture Investments

Rising Up to Marketing Transformation

Muted Optimism Holds Sway Among Channel Professionals

Solution Providers Anticipate Brighter Days Ahead

2112 is Now Channelnomics

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time. Find Out More

Channel Program

Channel Program

Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Products enable clients to initiate strategic plans and engage in repeatable processes for achieving goals and accelerating short- and long-term value.

Improve Your Performance

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More