The application of game principles and game-design elements in non-game contexts. Gamification techniques leverage the natural desire to learn, socialize, compete, and achieve, and participants are typically rewarded with achievement badges, points, virtual currency, or something else. In the context of the technology channel, gamification refers specifically to the rewarding of partners with points for specific activities and/or achievements. Typically, the point system is transparent, allowing partners to see where they rank relative to their competitors.

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