Non-Monetary Incentives

Benefits that vendors can provide to partners aside from margin, rebates, and spiffs. Such non-monetary benefits, or incentives, include market intelligence, training, marketing support, service development, and anything else that enables partners to decrease their risk, lower barriers to entry, or facilitate new revenue streams. According to 2112, non-monetary benefits are best provided to partners based on their sales performance, level of engagement, and commitment to programs and business plans.

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