We’ve Got a New Name!

For the past decade, we’ve operated as 2112, providing you and companies like yours with leading channel strategy, consulting, and research. Our mission isn’t changing, but our name has.

Effective Jan. 4, 2021, we began operating as “Channelnomics.” If that sounds familiar, it’s because that’s the name of our former news site. We’re adopting Channelnomics as our primary brand because it better reflects our mission of providing you with channel intelligence, analytics, and insights.

 

As Channelnomics, we’ll continue to define channel trends, chart new go-to-market strategies, act as the voice of thought leadership, and partner with industry leaders to champion diversity in the channel.

 

In the coming months, you’ll see new research, best practices, and resources appearing under the Channelnomics brand, including our annual Channel Forecast and Channel Chief Outlook reports coming later this month.

 

We look forward to embarking on a new, exciting journey with you in 2021 and beyond! Contact us with your questions at [email protected].

Read more about our name change from Larry Walsh’s blog: