As disease and technology conspire to keep people separated, the local channel has the potential to bring vendors, partners, and customers closer together. ...
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Many resellers and service providers don’t have the cash reserves to weather a prolonged economic downturn, revealing how finances are just as important as technical certifications. ...
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Vendors need more than just collaboration platforms; they need insights and strategies to make the tools more effective....
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As economic conditions get tougher, vendors should look at investing in the COVID-19 recovery in the second half of the year....
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Our exclusive survey finds channel executives are responding to the immediate and long-term ramifications of the pandemic’s disruptions. ...
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Long-term nontransferable licenses are imposing undue risk on partners that can sell only short-term contracts to their customers....
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Precautions to stop the virus’s spread will cause short-term disruptions and long-term changes to the way vendors go to market....
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One in four channel chiefs struggle to demonstrate the value of their partner programs to senior executives; a large part of that challenge is getting on the same page in terms of language and metrics....
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The annual 2112 Channel Chief Outlook report finds vendors are turning back to resellers as they look to partners to resell services....
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If channel professionals want to prepare for future market conditions, they must start leaving their past behind....
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Many vendors’ management and investors fail to see the value contributed by partners; taking partners out of the equation can help them see more clearly....
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Here are four lessons vendors and channel chiefs can reflect upon while thinking of their strategies for 2020 and beyond....
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