New 2112 research finds that defined missions and formal structures make referral programs more consistent and valuable to vendors and partners....
Read MoreRead More
Channel partners have many shortcomings and problems, but value to vendors and their go-to-market strategies isn’t among them. ...
Read MoreRead More
Vendors need to recognize that they don’t have channel partnerships, but relationships that need cultivation and support to generate returns on investment....
Read MoreRead More
Focusing on a handful of partners often comes with unforeseen costs....
Read MoreRead More
If vendors want well-performing channel programs, they must seek out and remove the friction caused by complexity....
Read MoreRead More
Vendors are embracing the agent model, in which partners refer sales opportunities to direct teams or marketplaces, and partners aren’t fooled by what this shift means to them. ...
Read MoreRead More
No company would hire an employee without first checking credentials, background, and capabilities, yet so many vendors allow just any solution provider to join their channel program....
Read MoreRead More
Liz Cope, director of marketing technology and operations at Ingersoll Rand, joins Pod2112 to discuss her perspectives on how automation can give people the time they need for human, personal interactions that make a difference in partner and customer relationships....
Read MoreRead More
Carmen Sorice joins Pod2112 to talk about his mission and plans at Commvault, and to share some of the lessons he’s learned through his years of working in the channel. ...
Read MoreRead More
Changes are coming, due in large part to the impact of technology evolution delivered by vendors and channel partners. We can and should look forward to the future with optimism....
Read MoreRead More
Vijay Sundaram, Chief Strategy Officer at Zoho, joins Pod2112 to shed more light on how artificial intelligence and automation will improve the way businesses manage sales and customer relationships....
Read MoreRead More
Chorus Communications’ Rob Molinaro joins Pod2112 to discuss his company’s IoT initiative, the resources it’s providing partners, and its expectations for getting ahead of the IoT market curve....
Read MoreRead More