The Myth of Needing to Be ‘In the Room’
Vendors often clamor to stand alongside partners in sales conversations, and that’s often not necessary and – at times – counterproductive....
06
Apr 2015
Best Practices
Planning Is Only Half of the Success Equation
Vendors like to talk about joint business planning with partners, but solution providers say vendors often fail to follow through on their obligations. Success is a combination of planning and commitment to reaching goals. ...
Planning for Growth Means Planning for Shrinkage
Growth planning is more than just thinking about selling more. It’s about recalibrating product and revenue mixes, making adjustments and moving the business higher. ...
The Myth of 100 Percent Channel
Many vendors tout their commitment to the indirect sales model and even go so far as to say they’re 100 percent channel. It’s a nice sentiment, but nowhere near reality....
Putting Business Transformation Into Action
Before transformation can begin, the business must first assess where it stands and what’s happening in the market around it, and decide where it wants to go....
To Gain Success, Embrace Failure
Fear of failure is often a deterrent to innovation, investment and growth....