Vendors shouldn’t let market uncertainties get them down; instead, they should focus their energy on identifying, enabling, and cultivating high-performing channel partners....
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The latest thing from Amazon – a revamped bricks-and-mortar user experience – demonstrates the shift from what technology is to what technology can do to make our lives richer....
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Vendors need to help convince enterprises to leverage channel-led business process outsourcing to avoid dealing with the IT talent shortage and make their businesses more efficient...
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In the technology channel, teaching partners ‘how to fish’ means instructing them on how to sell....
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To gauge partner value accurately, vendors need to look beyond loyalty to profitability and wallet share....
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Solution providers know that earning certifications, while important, isn’t the key to producing value; vendors need to step up and re-evaluate channel-program requirements....
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Could this deal be the catalyst that compels IT solution providers and telecommunications companies to come together at long last?...
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Building an enduring business isn’t about magic formulas; it’s about defining value and consistent execution. In other words: effort....
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Vendor earnings put it on a course for cloud nine. ...
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2112’s new Channel IQ quiz allows you to test your general knowledge of channel functions, operations and partner management....
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The 2112 Group and Baptie & Co. have partnered to define and expand the evolution of niche and emerging channels with a new research project that culminates in the new Specialized Channel Focus conference....
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More solution providers and resellers are forgoing vendor loyalty in favor of independence based on their own technical prowess and business savvy. What they lack in loyalty, they make up for in influence. ...
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