Stop Bragging About How Many Partners You Have
It’s an old maxim that still holds true today: quality, not quantity. Vendors should stop counting channel partners and start celebrating the high performers....
30
Oct 2017
Channel
23
Oct 2017
Channel Programs Aren’t Ecosystems, They’re Planetary Systems
An astronomy analogy is quite appropriate when discussing vendor-partner relationships; think of vendors as stars that need to maintain just-right conditions to keep partners in their orbit....
19
Sep 2017
How High Can You Fly in the Cloud?
If you follow certain steps, and leverage all the cloud has to offer, very high indeed....
13
Sep 2017
Podcast: Entrepreneurial Drive
Matt Nachtrab, the new CEO of eFolder, joins 2112 to talk about embracing and committing to the entrepreneur spirit rather than taking another job in a big, bureaucratic corporation....
11
Sep 2017
Making Money on Pre-Sales Cloud Services
A best-in-class pre-sales team anticipates and evaluates customer needs, guides customers’ business transformations, and boosts profitability....
06
Sep 2017
Channel IQ Lessons from 2112
Quick – what’s an SLA? RMM? Can you name three vendor strategies for mitigating channel conflict? So much to learn. So little time. With 2112, the classroom’s just a mouse click away....
05
Sep 2017
Stop Leading with Product and Deliver Better Outcomes
Technology is a tool, just like a hammer or a wrench. Skill lies in the wielder of the tool, value in what gets built....
23
Aug 2017
Podcast: Importance of Channel Communities
SolarWinds director of community, Dave Sobel, shares insights on the importance of communities, how to build them and what vendors can get from networking their partners....
21
Aug 2017
Define Your KPIs Before Someone Does It for You
Getting out in front of success measures minimizes the potential of having others misinterpret channel value. ...
14
Aug 2017
“Channel” Is a Business Term, Not a Tech One
Vendors need to broaden their interpretation of the channel and consider all of their route-to-market options....
09
Aug 2017
Podcast: Channel Sales & Marketing
Channel Maven CEO Heather K. Margolis and 2112’s Larry Walsh talk about how sales and marketing need deep collaboration to create value propositions, generate customer demand and drive channel sales....
07
Aug 2017
Living in the Future, Breaking from the Past
If Abraham Lincoln was correct when he said, “The best way to predict your future is to create it,” then more people need to get to the whiteboard – fast – because the future is now. ...