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Channel

24 Aug 2021

Zebra’s Bill Cate on Working With Influence Partners

Bill Cate, vice president of marketing and channels at Zebra Technologies, joins Channelnomics’ Changing Channels host Larry Walsh to discuss the role of non-transacting partners in go-to-market strategy. ...

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17 Aug 2021

Wasabi’s Laurie Mitchell on Expanding Into the International Market

Laurie Mitchell, vice president of partner and international marketing at Wasabi Technologies, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how a midstage technology start-up expands into the international channel....

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10 Aug 2021

Pure Storage’s Andy Martin on Embracing the Subscription-Based Sales Model

Andy Martin, vice president of global partner sales at Pure Storage, joins Channelnomics’ Changing Channels host Larry Walsh to discuss the challenges and rewards of transitioning to a subscription-based sales model. ...

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03 Aug 2021

Sibling Rivals Channel Maven’s Heather K. Margolis and Channelnomics’ Larry Walsh Dish on Channel Marketing

Heather K. Margolis, the founder of Channel Maven and Spark My Channel, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how marketing to and through channel partners is changing and what most technology companies get wrong....

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13 Jul 2021

Microsoft’s Alyssa Fitzpatrick on Flipping the Co-Selling Model

Exec joins Channelnomics’ Changing Channels host Larry Walsh to discuss Microsoft’s innovative co-sell program, which drives independent software vendor products that complement the Azure cloud. ...

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24 Jun 2021

AppSmart’s Renee Bergeron on the Evolution of Channel Marketplaces

Renee Bergeron joins Channelnomics’ Changing Channels host Larry Walsh to discuss how innovative marketplace models are providing new avenues to market for technology vendors and partners. ...

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27 Apr 2021

Don’t Write Off Distribution Too Quickly

Vendors say the value distribution brings to the go-to-market equation is waning, but the reality is far more nuanced....

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21 Apr 2021

Zoom’s ISV Investment Aims at Growth Amplification

The $100 million fund is more about research and development as the collaboration platform face slowing growth, increased competition....

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06 Apr 2021

Post-COVID: Looking Forward to a Return to Normalcy

Channelnomics’ new report shows how the channel is planning for the post-pandemic economy....

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24 Mar 2021

Choice Point: Should Vendors Expand Inside Sales?

The pandemic showed that selling through inside and virtual sales works. The question is whether to increase capacity even if it conflicts with channel partners. ...

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22 Mar 2021

Synnex-Tech Data Merger Reflects Distribution’s Evolution

The real story isn’t distribution consolidation; it’s evolving capabilities and value propositions ...

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04 Feb 2021

Muted Optimism Holds Sway Among Channel Professionals

Pandemic fuels transformation and adjusted expectations, according to 2021 Channel Chief Outlook report...

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Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

Shifting Economic Conditions Prompt Channel Chiefs to Adjust Partner Strategies

How to Make Better Decisions on Go-to-Market Matters

FTC Revives Robinson-Patman Act, Presents Potential Challenges to the Channel

Palo Alto Networks’ Karl Soderlund on Challenging Complacency

2023: The Year of Conservation and Optimization

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More

Channel

Pure Storage’s Andy Martin on Embracing the Subscription-Based Sales Model

Sibling Rivals Channel Maven’s Heather K. Margolis and Channelnomics’ Larry Walsh Dish on Channel Marketing

Microsoft’s Alyssa Fitzpatrick on Flipping the Co-Selling Model

AppSmart’s Renee Bergeron on the Evolution of Channel Marketplaces

Don’t Write Off Distribution Too Quickly

Zoom’s ISV Investment Aims at Growth Amplification

Post-COVID: Looking Forward to a Return to Normalcy

Choice Point: Should Vendors Expand Inside Sales?

Synnex-Tech Data Merger Reflects Distribution’s Evolution

Muted Optimism Holds Sway Among Channel Professionals

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Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical. Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice. Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download. Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers. Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time. Find Out More

Channel

Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More