Exec joins Channelnomics’ Changing Channels host Larry Walsh to discuss Microsoft’s innovative co-sell program, which drives independent software vendor products that complement the Azure cloud. ...
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Renee Bergeron joins Channelnomics’ Changing Channels host Larry Walsh to discuss how innovative marketplace models are providing new avenues to market for technology vendors and partners. ...
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Vendors say the value distribution brings to the go-to-market equation is waning, but the reality is far more nuanced....
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The $100 million fund is more about research and development as the collaboration platform face slowing growth, increased competition....
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Channelnomics’ new report shows how the channel is planning for the post-pandemic economy....
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The pandemic showed that selling through inside and virtual sales works. The question is whether to increase capacity even if it conflicts with channel partners. ...
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The real story isn’t distribution consolidation; it’s evolving capabilities and value propositions ...
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Pandemic fuels transformation and adjusted expectations, according to 2021 Channel Chief Outlook report...
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Partners say they’re already delivering quality as a value proposition; they need help mitigating risks to enable growth....
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The name change reflects the evolution of our mission and services to our valued clients. ...
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Partners say they’re already delivering quality as a value proposition; they need help mitigating risks to enable growth....
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Partner training and enablement are essential, but vendors need to do better in defining and measuring the true value of these programs. ...
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