Nina Harding, Google’s global chief of partner strategy and programs, joins POD2112 to talk about how Google’s legacy of innovation is helping to make solution providers “imagineers” that devise new ideas, craft new solutions, and create new services in and around the Google Cloud. ...
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Vendors need to recognize that they don’t have channel partnerships, but relationships that need cultivation and support to generate returns on investment....
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Channel chief Amy Luby joins POD2112 to talk about the unfolding opportunities and potential in IoT managed services. ...
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Focusing on a handful of partners often comes with unforeseen costs....
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These trends and ideas are much discussed and unnecessarily generate a disproportionate reaction by channel chiefs....
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Channel chiefs need to create known starting points when measuring the performance of their programs and partners over time....
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Eric Hembree, director of IoT at Ingram Micro, is leading the charge in developing the IoT channel. Hembree joins Pod2112 to discuss the current and future state of the IoT market and channel. ...
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Eliminating channels from the go-to-market equation is a means of validating partnership value....
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In this special edition of Pod2112 features highlights of the discussion with Alyssa Fitzpatrick of Microsoft, Nick Tidd of Poly, Darren Bibby of DocuSign, and Chris Jones of AT&T....
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Vendors can sell direct to customers, but they need to make the rules of engagement clear to partners....
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Jennifer McCready, manager of global channel development at office furniture manufacturer Steelcase, joins POD2112 to talk about the evolution of office furniture and the potential for crossover collaboration in the technology channel. ...
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The 2112 Group and 360Insights will host leading channel executives at an exclusive retreat to delve into the issues of the evolving industry and business models....
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