2112 Turns 5 … And Keeps Getting Better
Every business starts with a good idea; a concept for doing something different. Translating vision into reality is often more difficult than how those ideas will unfold in practice. ...
Every business starts with a good idea; a concept for doing something different. Translating vision into reality is often more difficult than how those ideas will unfold in practice. ...
The rideshare service’s legal battles are hitting home a major point in the technology channel....
Focusing on a few top partners will get results, but it may keep you from reaching your maximum channel sales potential. ...
It’s tough out there, but vendors should encourage their partners not to fall prey to uncertainty....
While vendors focus on program structures and incentives, the key to winning partners over is making channel initiatives simple, streamlined, and easy to navigate....
End users want more than advice about technology; they want partners to take the IT helm so they can focus on what they do best....
Solution providers are getting smarter and more deliberate about the sales process and generating better results....
Expecting more from partners may create some unwanted buzz initially, but it’ll prevent stagnation and stimulate growth in the long run....
Vendors often clamor to stand alongside partners in sales conversations, and that’s often not necessary and – at times – counterproductive....
The channel moves at a glacial pace; and while we know certain change is happening, it takes a long time to actually see it....
While double-digit growth is impressive, the real indicator of channel health is the number of solution providers growing at rates of 16 percent or more....
Vendors get frustrated about partners’ slow pace of evolution, but that doesn’t absolve them of their responsibility to show solution providers the way to future business models and opportunities. ...