Mary Beth Walker joins Channelnomics’ Changing Channels host Larry Walsh to discuss how HP’s new Amplify program is leveraging data shared by partners to improve channel sales and productivity. ...
The pandemic showed that selling through inside and virtual sales works. The question is whether to increase capacity even if it conflicts with channel partners. ...
The real story isn’t distribution consolidation; it’s evolving capabilities and value propositions ...
Frank Rauch joins Channelnomics’ Changing Channels host Larry Walsh to discuss best practices for gaining top-down support from corporate executive leadership for channel strategies and programs....
Chad Cardenas of TSG joins Channelnomics’ Changing Channels host Larry Walsh to discuss his model for getting partners to put skin in the game of startup technology companies through investments and channel commitments....
Meaghan Sullivan, Global Vice President of Partner Marketing & Mid-Market at SAP, joins Changing Channels to talk about Rising Up to Marketing Transformation....
Pandemic fuels transformation and adjusted expectations, according to 2021 Channel Chief Outlook report...
Partners say they’re already delivering quality as a value proposition; they need help mitigating risks to enable growth....
The name change reflects the evolution of our mission and services to our valued clients. ...
Partners say they’re already delivering quality as a value proposition; they need help mitigating risks to enable growth....
Partner training and enablement are essential, but vendors need to do better in defining and measuring the true value of these programs. ...
Making training available to everyone will cultivate a strong, capable labor pool while showing empthy to partners and their families. ...