Industry Trends

13 Jan 2022

Embrace the Grind That’s 2022

Just because the new year isn’t off to a ‘transformative’ start doesn’t mean it can’t be one of your most productive periods....

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04 Jan 2022

Channel Predictions Are Fleeting; Fundamentals Are Enduring

Vendors and channel pros may look to pundits for the wisdom to change, but they should never ignore the basic components of partner programs and relationships....

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30 Nov 2021

Google Cloud’s Sandeep Gupta on Driving Fluid Collaboration

Sandeep Gupta, Lead of Strategic Partnerships at Google Cloud, joins Channelnomics Changing Channels host Larry Walsh to discuss how Google Workspace can help ensure productivity and meaningful connection for everyone during this transitory time. ...

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26 Oct 2021

Cisco’s Denzil Samuels on Driving Better Customer Experiences

Denzil Samuels, vice president of the global CX Partner Practice at Cisco, joins Channelnomics Changing Channels host Larry Walsh to discuss how vendors can enable partners to meet shifting customer experience expectations. ...

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12 Oct 2021

Secureworks’ Wendy Thomas on Securing Human Progress

Wendy Thomas, CEO of Secureworks, joins Channelnomics’s Changing Channels host Larry Walsh to discuss how security services are instrumental in helping businesses keep up with the security arms race. ...

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14 Sep 2021

Ingram Micro Cloud’s John Dusett and Channelnomics’ Chris Gonsalves on Cloud Trends, Opportunities, and Challenges

Channelnomics and Ingram Micro Cloud, with the support of Microsoft and Google Workspace, unveil the 2021 State of the U.S. Cloud Channel report, the fourth annual study on trends around cloud computing among resellers and service providers. John Dusett, executive director of cloud services in...

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31 Aug 2021

Oracle NetSuite’s Craig West on Partner Enablement

They say it takes money to make money. One of the ways vendors use money to make money is through the enablement of their partners. This investment leads to the creation and cultivation of partnerships that are – in many cases – more productive. Partners...

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24 Aug 2021

Zebra’s Bill Cate on Working With Influence Partners

Bill Cate, vice president of marketing and channels at Zebra Technologies, joins Channelnomics’ Changing Channels host Larry Walsh to discuss the role of non-transacting partners in go-to-market strategy. ...

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17 Aug 2021

Wasabi’s Laurie Mitchell on Expanding Into the International Market

Laurie Mitchell, vice president of partner and international marketing at Wasabi Technologies, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how a midstage technology start-up expands into the international channel....

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10 Aug 2021

Pure Storage’s Andy Martin on Embracing the Subscription-Based Sales Model

Andy Martin, vice president of global partner sales at Pure Storage, joins Channelnomics’ Changing Channels host Larry Walsh to discuss the challenges and rewards of transitioning to a subscription-based sales model. ...

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03 Aug 2021

Sibling Rivals Channel Maven’s Heather K. Margolis and Channelnomics’ Larry Walsh Dish on Channel Marketing

Heather K. Margolis, the founder of Channel Maven and Spark My Channel, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how marketing to and through channel partners is changing and what most technology companies get wrong....

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13 Jul 2021

Microsoft’s Alyssa Fitzpatrick on Flipping the Co-Selling Model

Exec joins Channelnomics’ Changing Channels host Larry Walsh to discuss Microsoft’s innovative co-sell program, which drives independent software vendor products that complement the Azure cloud. ...

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Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

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Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

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Shifting Economic Conditions Prompt Channel Chiefs to Adjust Partner Strategies

How to Make Better Decisions on Go-to-Market Matters

FTC Revives Robinson-Patman Act, Presents Potential Challenges to the Channel

Palo Alto Networks’ Karl Soderlund on Challenging Complacency

2023: The Year of Conservation and Optimization

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More

Industry Trends

Embrace the Grind That’s 2022

Channel Predictions Are Fleeting; Fundamentals Are Enduring

Google Cloud’s Sandeep Gupta on Driving Fluid Collaboration

Cisco’s Denzil Samuels on Driving Better Customer Experiences

Secureworks’ Wendy Thomas on Securing Human Progress

Pure Storage’s Andy Martin on Embracing the Subscription-Based Sales Model

Sibling Rivals Channel Maven’s Heather K. Margolis and Channelnomics’ Larry Walsh Dish on Channel Marketing

Microsoft’s Alyssa Fitzpatrick on Flipping the Co-Selling Model

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Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical. Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice. Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download. Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers. Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time. Find Out More

Industry Trends

Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More