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Industry Trends

11 May 2021

CyCognito’s Lori Cornmesser on Channel Chiefs Starting Over

Lori Cornmesser joins Channelnomics’ Changing Channels host Larry Walsh to talk about what it’s like for a channel chief to start over in a new role and find success in driving indirect sales....

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27 Apr 2021

Channelnomic’s Larry Walsh on The Evolving Value of Distribution

Channelnomics’ Larry Walsh responds to the perception that distribution is declining in value to vendors’ go-to-market equation and channel programs. ...

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13 Apr 2021

Proofpoint’s Joe Sykora on Building Channel Sales Cultures

Joe Sykora joins Channelnomics’ Changing Channels host Larry Walsh to talk about strategies and tactics for instilling in partners the imperative of selling persistently and consistently. ...

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30 Mar 2021

HP’s Mary Beth Walker on Data-Driven Channels

Mary Beth Walker joins Channelnomics’ Changing Channels host Larry Walsh to discuss how HP’s new Amplify program is leveraging data shared by partners to improve channel sales and productivity. ...

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24 Mar 2021

Choice Point: Should Vendors Expand Inside Sales?

The pandemic showed that selling through inside and virtual sales works. The question is whether to increase capacity even if it conflicts with channel partners. ...

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22 Mar 2021

Synnex-Tech Data Merger Reflects Distribution’s Evolution

The real story isn’t distribution consolidation; it’s evolving capabilities and value propositions ...

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16 Mar 2021

Gaining Exec Support for Channels

Frank Rauch joins Channelnomics’ Changing Channels host Larry Walsh to discuss best practices for gaining top-down support from corporate executive leadership for channel strategies and programs....

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02 Mar 2021

Innovating Channels Through Venture Investments

Chad Cardenas of TSG joins Channelnomics’ Changing Channels host Larry Walsh to discuss his model for getting partners to put skin in the game of startup technology companies through investments and channel commitments....

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24 Feb 2021

Rising Up to Marketing Transformation

Meaghan Sullivan, Global Vice President of Partner Marketing & Mid-Market at SAP, joins Changing Channels to talk about Rising Up to Marketing Transformation....

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04 Feb 2021

Muted Optimism Holds Sway Among Channel Professionals

Pandemic fuels transformation and adjusted expectations, according to 2021 Channel Chief Outlook report...

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28 Jan 2021

Solution Providers Anticipate Brighter Days Ahead

Partners say they’re already delivering quality as a value proposition; they need help mitigating risks to enable growth....

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26 Oct 2020

Customer Experience Expectations Requires More Than Mandates

Partners say they’re already delivering quality as a value proposition; they need help mitigating risks to enable growth....

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Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

Kaseya’s Dan Tomaszewski on Enabling MSPs for Success

Google Cloud’s Eric Buck on Distribution in Cloud Services

Tanium’s Todd Palmer on Finding the Right Partners

Nile’s Lou Serlenga on Launching a New Company in the Channel

CFO: Helping Channel Pros Take Control of their Destinies

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

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Industry Trends

CyCognito’s Lori Cornmesser on Channel Chiefs Starting Over

Channelnomic’s Larry Walsh on The Evolving Value of Distribution

Proofpoint’s Joe Sykora on Building Channel Sales Cultures

HP’s Mary Beth Walker on Data-Driven Channels

Choice Point: Should Vendors Expand Inside Sales?

Synnex-Tech Data Merger Reflects Distribution’s Evolution

Gaining Exec Support for Channels

Innovating Channels Through Venture Investments

Rising Up to Marketing Transformation

Muted Optimism Holds Sway Among Channel Professionals

Solution Providers Anticipate Brighter Days Ahead

Customer Experience Expectations Requires More Than Mandates

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Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical. Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice. Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download. Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers. Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time. Find Out More

Industry Trends

Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More