Mark Stiving, chief pricing educator at Impact Pricing, joins Channelnomics’ Changing Channels host Larry Walsh to talk about pricing, discounting, and channel sales strategies. ...
Read MoreRead More
Rising prices will likely have a ripple effect through the channel, necessitating adjustments in strategies, programs, and partner relationships. ...
Read MoreRead More
Christian Alvarez, senior vice president of worldwide channel sales and all routes to market at Nutanix, joins Channelnomics’ Changing Channels host Larry Walsh to talk about creating meaningful and contextual channel key performance indicators (KPIs). ...
Read MoreRead More
Vendors say the value distribution brings to the go-to-market equation is waning, but the reality is far more nuanced....
Read MoreRead More
The $100 million fund is more about research and development as the collaboration platform face slowing growth, increased competition....
Read MoreRead More
The 2019 editions of the Channel Chief Outlook and Channel Forecast reports find the channel will grow this year, but confidence is waning as partner capability concerns mount...
Read MoreRead More
Vendors must create a culture and go-to-market models that reward sales reps and encourage channel partners to be independent....
Read MoreRead More
Channel veteran Frank Rauch joins Pod2112 to discuss the need for vendors to invest in their channel programs and partners....
Read MoreRead More
Spending on channels isn’t a guarantee of success, but starving programs almost always guarantees disappointment....
Read MoreRead More
Crowdstrike Co-founder and CEO George Kurtz joins Pod2112 to talk about what it took to start his innovative endpoint security company and get it to that unicorn status....
Read MoreRead More
With strategic investments, vendors can steer partner conversations away from margins and monetary incentives....
Read MoreRead More
Management often challenges channel chiefs to prove the ROI of the channel in a straightforward formula – how many dollars will return to us for every dollar spent? – but channel ROI isn’t that simple...
Read MoreRead More