Vendor looks to channel to grow sales of marketing and sales platform
TapClicks is launching a partner program to expand the reach of its marketing analytics and intelligence solutions aimed at marketers and agencies.
The Lowdown: Through the tiered channel program, partners will get access to a range of support, including marketing, sales, and technology, to help them sell the TapClicks Marketing Operations Platform.
The Details: TapClicks’ partner program will include not only multiple tiers but also a referral program for MSPs and other partners to make it easier for their marketing and sales units to integrate marketing analytics and reporting, orders and task management, and marketing operations into their solutions. The tiers are:
> Start-Up Partner: For those with new marketing applications and a limited number of TapClicks deployments. The tier includes referral programs to drive new opportunities, as well as social media content syndication, partner awards, and demand generation tools.
> Select Partner: Includes integration support and training, branded placement in the TapClicks Marketplace, an invitation to the TapClicks Partner Summit, and access to business development, account planning, and product and sales training resources. This is for partners with some application experience.
> Certified Partner: For those with more extensive application deployments and that have gained TapClicks certification. The tier includes everything offered above plus co-marketing and communications opportunities, a dedicated account manager, and partner-specific branding.
> Premiere Partner: For partners with client and application experience and a go-to-market agreement with the vendor. Benefits include strategic relationship management, specific branding, priority support and training, the chance to be featured in an external solution spotlight and featured blog post, and conference sponsorships.
The Impact: Some channel players already have joined the program, including Amazon Ads, Centro DSP, Choozle, Yelp, and Yext.
Background: San Jose, Calif.-based TapClicks launched in 2009 and now offers a platform that includes analytics, reporting, workflow, and order entry tools. The company late last month acquired Megalytic for its automated reporting technology.
The Buzz: “Advertisers and marketers are challenged by the industry’s big data problem. We have a market full of enabling solutions that deliver massive data sets, but few marketers have the resources to make this data actionable,” said Noah Jacobson, senior vice president of corporate development and strategy at TapClicks. “Through our partnerships, TapClicks is able to provide an unprecedented depth of intelligence to a greater number of marketers so they can be smarter about using data to improve performance across all touchpoints of the customer journey.”
“TapClicks’ partner ecosystem gives us a range of resources that help us scale and extend the value of our platform. Our customers are able to easily harness the power of TapClicks’ intelligence and operations solutions so they can more effectively optimize their campaigns for omnichannel success and positive ROI,” said Daniell Robertson, vice president of strategic alliances at Choozle, a TapClicks Select Partner. “In addition, the TapClicks channel framework offers a comprehensive referral program that helps drive profitability for our own organization, creating a double bottom line unparalleled in the industry.”