The 2112 Group releases 2112 Investor, a new service that helps vendors and partners understand the total cost of partnership and relative value of technology channel relationships. ...
We may still have one-third of the year left to go, but it’s not too early to start making business plans for 2016....
Vendors seeking to spur channel performance need to focus a lot less on compensation and a lot more on ‘ease of doing business.’...
The rideshare service’s legal battles are hitting home a major point in the technology channel....
Focusing on a few top partners will get results, but it may keep you from reaching your maximum channel sales potential. ...
Solution providers are getting smarter and more deliberate about the sales process and generating better results....
Expecting more from partners may create some unwanted buzz initially, but it’ll prevent stagnation and stimulate growth in the long run....
While double-digit growth is impressive, the real indicator of channel health is the number of solution providers growing at rates of 16 percent or more....
Vendors like to talk about joint business planning with partners, but solution providers say vendors often fail to follow through on their obligations. Success is a combination of planning and commitment to reaching goals. ...
Microsoft giving away unlimited cloud storage and the ongoing cloud pricing wars are doing a disservice to the industry by telling customers that these products and services have no value. ...
Cloud vendors still need channel partners to boost sales, cut costs, educate customers, and support their offerings....