Channel Optimization
We provide our clients with a clear understanding of the market in which they operate through fact-based analysis, enabling them to make better decisions. But we don’t stop there. We take that intelligence and fully integrate it with the 3C’s of our client’s sales, marketing and technical delivery teams to deliver a 360-degree go-to-market strategy.
Optimization requires more than singularly focused strategy and planning; it calls for a detailed evaluation of channel operations and structures, a cost analysis that results in profitability goals that can be measured, identification of the right strategic partners and creation of an aligned plan that supports those collective objectives.
As a part of this service, we provide a Channel Optimization Framework. At a time when everyone is trying to justify costs and invest in areas with the greatest return, we work with vendors and solutions providers to maximize value and achieve ROI from their partnerships by following 2112’s strategic process.
Vendors and partners rely on each other, but neither is fully satisfied with the other’s performance.
Just as many partners don’t realize the potential value of their vendor partnerships, most vendors aren’t aware of the investment made by solution providers in these alliances. The 2112 Channel Optimization Framework provides vendors and their partners with a true understanding of the value of their relationship and what it takes to achieve sustained profitability.
Using our 2112 Channel Optimization Framework, we help determine the baseline cost of operationalizing a partnership, identify the best practices needed to maximize partnership value, profile partners according to relevant capabilities, and create a strategic execution plan to accelerate ROI.
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