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Storage of data that will be accessed infrequently, if ever – often for the purpose of archival, backup, or compliance. Cold, or inactive, data is generally stored on more economical, lower-performing storage, such as tape drives, allowing businesses to reduce overall storage costs, optimize storage resources, prevent overloading of primary storage, simplify data and storage management, and meet backup, compliance, and governance requirements efficiently and cost-effectively. Cloud storage of cold data, offered by companies such as Amazon, Google, and Microsoft, is becoming increasingly popular as data volumes soar.


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