The 2112 Group supports technology companies ranging from Fortune 100 vendors to start-ups, to international distributors, to hosting and cloud service providers.

We maintain a technology-agnostic position and simply focus on the economic business models behind and resulting from those technologies.


Our mission: To add value to our client’s through strategic planning, research and communications.

Read What Clients Say About 2112


“The 2112 Group is a collaborative partner that has provided us with qualitative and quantitative data to support the development of our global strategy for channel sales. They work closely with our team on HP’s GTM Strategies to define and refine the roles and responsibilities of all stakeholders to ensure success, as well as continuously identify areas of improvement.”


“We began working with The 2112 Group for its aggregated knowledge, resources, history and experience in channels and security. Knowing our history well, 2112 took the time to listen and understand our vision and commitment to the partner community and has consistently helped us navigate through many of the issues, do’s and don’ts, as well as guided us on how to get much closer to the value channel in order to build a solid voice from and to McAfee. During the last couple of years we’ve undergone a complete transformation of our channel strategy and approach, throughout many aspects of this process we have received great insight and valuable feedback from 2112. We appreciate 2112’s flexibility, access to resources, open and honest communication, work ethics and ability to see the future as we plan our next steps and continue building a better program and delivering the highest level of service for our partners.”


“During a time of rapid transition and growth, 2112 proved itself as an agile and responsive partner by providing erwin the support we needed to prepare our channel program in alignment with the strategy we intend to execute against an exciting future.”


“The 2112 Group is a valued source of channel intelligence and guidance. Their deep understanding of technology trends, coupled with their ability to relate those trends to channel go-to-market models significantly enhances the value our partners derive from our programs and enablement activities.”


“The 2112 Group brings deep industry knowledge of the IT channel, which has played an important part in building out Continuum’s library of educational content for our current and prospective partners. It’s a pleasure working with this team.”

Samples of past and current 2112 clients…