For the channel, 2024 is as daunting as it is promising. As the year unfolds, the technology sector is poised to navigate unprecedented complexity, with economic volatility, rapid technological advancements, and shifting social dynamics interweaving to form a formidable matrix of challenges and opportunities.
At this critical juncture, foretelling the future isn’t just difficult — it is, as Mark Twain so astutely put it, folly. The Channelnomics approach sidesteps prophecies to focus on a curated assembly of key trends that demand vigilant observation and strategic agility.