How Can Vendors, Partners Tap Into AI Budgets?

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Artificial intelligence is drawing tremendous interest from customers looking to capitalize on this revolutionary technology; the challenge for vendors and partners is getting access to artificial intelligence budgets.

At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day. In this series, called “Ask Channelnomics,” we answer some of the questions we receive most from vendors.

QUESTION: Businesses are earmarking significant funds for artificial intelligence projects. While this presents an opportunity, it also creates two problems. First, customers often lack clarity on what they want or need from AI, leading to unused budgets. Second, these budgets are not incremental; they divert funds from other IT spending. What advice do you have for partners looking to tap into these AI budgets?