How Can We Improve Participation in Training & Certification?

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At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day. In this series, called “Ask Channelnomics,” we answer some of the questions we receive most from vendors.

Question: My company has allocated a significant sum of money for the training and education of business partners. But I’m worried. When we’ve done this in the past — based largely on the request of our most active partners — they haven’t participated at the level we expected. How can we get partners to participate in the very thing they ask for most?