Insights

How Do We Handle ‘Autopilot’ Renewals?

Written by Larry Walsh | Mar 7, 2023 5:29:35 PM

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At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day. In this series, called “Ask Channelnomics,” we answer some of the questions we receive most from vendors.

Question: Am I the bad guy for wondering why I’m paying a partner a commission for an automatic subscription renewal — and with an account that I’m pretty certain isn’t being sold additional services from my company? I recognize the partner believes that the account is their customer, but since the original transaction with the account, I keep paying a commission despite the fact that I don’t see the partner putting in any effort for me. What’s fair in this instance?