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Who’s Responsible for Partner Profitability?

Written by Channelnomics | Feb 5, 2024 5:05:15 PM

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At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day. In this series, called “Ask Channelnomics,” we answer some of the questions we receive most from vendors. 

Question: Partners say that they don’t make enough money on the sale of our products and services. They’re always looking for more margin. As a vendor, we often say we care about partner profitability. How should we respond to partner requests and grievances about profitability?