Recessions are inevitable. Every economic boom follows a bust, typically preceded by warning signs such as rising unemployment, high inflation, and slowing sales activity across sectors. Economists, market analysts, and government regulators often sound alarms well before a recession, sometimes creating a self-fulfilling prophecy of economic downturns.
The current economic climate deviates from normal patterns. At the end of 2024, the U.S. economy was the world's envy. It experienced strong growth for an economy of its size and, buoyed by technological innovation, was poised to capitalize on evolving trends in artificial intelligence to sustain healthy growth rates through 2026.
But then came the Trump tariffs. Although they're currently on pause, their chaotic rollout has disrupted the global trading order and threatens to push the United States and many major economies into recession.
Channelnomics has seen this before. Economic downturns — and even the mere threat of a recession — are enough to cause vendors to curtail spending, reduce capacity, and scale back investments. Yet they all face the same challenge: achieving continued growth and the elusive goal of “doing more with less.”
Under these conditions, the channel becomes an invaluable asset for vendors seeking to maintain operational capacity and market coverage while keeping fixed costs in check. The channel is the antidote to the economic challenges that businesses face during uncertain and disruptive periods.
In response to the global trade war and the uncertainty associated with U.S. tariffs, Channelnomics has updated its Channel Recession Survival Guide. This guide provides channel professionals and program managers with actionable insights and justifications for leveraging the power of partnerships to offset the adverse effects of recessionary conditions.
The Channelnomics Channel Recession Survival Guide is available to everyone. Register and download your copy today.
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