A partner-balanced scorecard is a tool that measures and evaluates the performance of partners. It provides a snapshot view of the partnership's performance by considering multiple perspectives, including financial, enablement, marketing, and alignment. This approach ensures that the assessment isn't limited to just financial metrics but also takes into account other critical aspects that contribute to the overall success of the partnership.
The Channelnomics Partner Assessment Scorecard looks at partner value based on four criteria: sales and revenue productivity, investment in capability development and the partnership, marketing capabilities and activities, and alignment with strategic objectives. These criteria include a wide range of factors that influence the effectiveness and efficiency of the partnership.