How Can Vendors Engage With Non-Transacting Partners Effectively?

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Non-transacting partners have influence over customers’ purchasing considerations; engaging with these partners requires open communications and active influencing.

At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day. In this series, called “Ask Channelnomics,” we answer some of the questions we receive most from vendors.

QUESTION: We’ve been hearing a lot about partners and third parties playing a big role in channel sales, especially within the ecosystem. What are some tips for working with these non-transacting partners?