As vendors innovate new and iterative products for market, partners are the key to maintaining lucrative sales and distribution strategies. Structuring partner programs to optimize performance and encourage growth can be hugely impactful, but only if the vendor understands how to build and grow the right strategic partner incentives.
Of those partners surveyed as part of the Channelnomics 2025 Channel Forecast for North America and Europe, nearly 50% rated partner tier incentives and direct capital investments as extremely important (42% for North America, 49% for Europe); in fact, those were cited by partners as the top two rewards and incentives that can help their businesses succeed.