Throughout 2024, confidence among North American partners demonstrated steady recovery, driven by multiple positive economic indicators. The improving economy, declining inflation rates, reduced interest rates, and both actual and projected increases in IT spending led partners to view their 2025 business prospects with growing
optimism.
As 2025 begins, partner confidence has surged significantly. The latest Channelnomics Partner Confidence Index (PCI) reveals soaring optimism among resellers, managed service providers, and systems integrators across the channel ecosystem. Partners express increased confidence not only in factors within their control but also in external
market conditions that influence their businesses.
Technology partners and vendors have substantial grounds for optimism. IT spending is projected to increase markedly, with global estimates for growth in 2025 ranging from 9% to 15%. This surge can be attributed primarily to the accelerating demand for artificial
intelligence (AI) technology and its associated products and services.
The broader economic context further supports this optimism. The U.S. economy maintains its position as the global leader, with 2024 GDP growth projected between 2.8% and 3.1%. Economists forecast continued growth of 2.5% to 3% in 2025, with technology sales and
consumption serving as key growth drivers as businesses invest in IT modernization and automation initiatives.
The Channelnomics PCI reveals robust positive sentiment across multiple metrics within the solution provider community. Partners demonstrate strong confidence in their hiring plans, business investments, revenue and profit projections, and overall economic outlook. This optimism is translating into concrete strategic initiatives, including portfolio expansion, enhanced service delivery capabilities, and new vendor partnerships.
The indicators suggest 2025 could be an exceptional year for the North American channel community. This first-quarter PCI report will examine the underlying factors driving partner confidence and provide vendors with strategic considerations for capitalizing on this market optimism.