Insights

Vendor Channel Budget Allocations, 2021

Written by Channelnomics | Mar 15, 2021 4:15:00 AM

Channel program budgets are increasing in 2021. The average channel budget is up 6 points over 2020. Most budgets are only increasing modestly (under 5%). The good news for channel chiefs: Only 10% of program budgets are declining – and only modestly.