2112 Channel Dictionary

General, business, and technology terms that channel executives should know.

Need a definition for compensation neutrality? The long tail? Curious about 2112’s 3C’s Methodology?

Check out our comprehensive, continually updated list of general, business, and technology terms, and boost your channel knowledge.

Hover over a term for a definition overview; click on the term for additional information and related links.

Term of the Week

Channel Program

A vendor initiative that codifies/formalizes the vendor’s relationship with partners, encouraging partners to sell, deploy, and recommend the vendor’s products and/or services…

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Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical. Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice. Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download. Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers. Scroll Through Our Blog

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2023: The Year of Conservation and Optimization

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time. Find Out More

2112 Channel Dictionary

General, business, and technology terms that channel executives should know.

Need a definition for compensation neutrality? The long tail? Curious about 2112’s 3C’s Methodology?

Check out our comprehensive, continually updated list of general, business, and technology terms, and boost your channel knowledge.

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Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More