Insights
Partner Plans for Growing Through M&A Surge in 2024
More partners are looking at M&A deals as a means to grow revenue, acquire talent, and keep up with the pace of technology change.
Westcon: Partners Challenged in Leveraging Data
A study by international distributor Westcon-Comstor finds partners are challenged in managing and applying data to generate actionable business intelligence.
Partners See Significant Shifts in Customer Buying Behavior in 2024
In the Channelnomics 2024 Channel Forecast survey, partners note that a significant number of customers are reducing spending, increasing expectations and demanding more transparency in pricing.
The Changing Face of Channel Conflict
Channel conflict is endemic in indirect sales, but the forms of undue and unfair sales competition are changing as go-to-market models and motions evolve.
The Scoop from Channel Partners Expo
Channelnomics’s Amy Henderson has the scoop on all the issues being discussed at the annual Channel Partners Expo in Las Vegas.
Top Challenges Facing Partners in 2024
Download PDF On paper, 2024 appears promising for the technology sector and its associated channels.
Taking IT Spending Forecasts With a Grain of Salt
Long-term contracts help ensure recurring revenue keeps flowing, but vendors requiring partners to hold the paper on nontransferable licenses create a high risk.
Arrow Updates Digital Sales Capabilities
The latest enhancement of ArrowSphere follows an ongoing trend in distribution to deploy digital sales platforms that enable marketplace-like purchasing, data capture, and management capabilities.
Top Partner Technologies of 2024
Cloud computing, security, and application development top the technology focus of channel partners in 2024.
Preparing Your Partner Program for the Changing Seasons Ahead
It's March, and spring is in the air. With that, many people are entering their
ASK CHANNELNOMICS: Does Account Mapping Work?
Account mapping can identify lucrative sales opportunities for collaborating partners, but does the process and the services that facilitate it work?
Understanding Channel Economics & Partner Profit Models
Channelnomics iQ Exclusive An in-depth explanation of how partners profit from and monetize relationships with
Forget Off-the-Shelf Partner Relationship Management and Do It Yourself
Partner Relationship Management is an essential component of every channel organization. However, it's expensive, difficult
Vendors Impose High Risk on Partners Selling Services
Long-term contracts help ensure recurring revenue keeps flowing, but vendors requiring partners to hold the paper on nontransferable licenses create a high risk.
Pure Storage Updates Partner Program to Focus on Subscriptions
Embracing the subscription economy, Pure Storage updates its partner program to enhance profitability, automation, and empowerment, aligning with customer demands for flexible, as-a-Service solutions.
Marketplaces Are the Biggest Mover in Partners’ 2024 Strategic Plans
Buyers are increasingly looking to source products and services through marketplaces; partners are moving to meet the customers where they want to buy.
The $60 Trillion Ecosystem Opportunity
Ecosystems are the big trend in the channel. Overall, ecosystems represents trillions in potential sales, but there’s still a lot people get wrong about this sales model.
HPE’s Financials Dip Before Anticipated Rise
Despite a dip in quarterly revenue, HPE’s strategic acquisitions and focus on recurring revenue streams from its Green Lake services signal a resilient pivot towards growth in the competitive tech landscape.
Top 10 Current and Future AI Vendors in the Channel
Channelnomics research reveals Microsoft, AWS, Google, and others lead the list of artificial intelligence (AI) vendors currently working with and attracting partners to their channel ranks.
Ozempic Could Impact Spending More Than Artificial Intelligence
Ozempic and other revolutionary weight loss drugs will reshape consumption, which could have a greater impact on the world than artificial intelligence and influence future technology spending.
Taking Measure of Partner Confidence in 2024
A few thoughts on how partner confidence remains down in 2024 despite the economic indicators pointing in the right direction.
Survey: 86% of Partners Are Cutting Costs Despite Positive Outlook
Channelnomics research reveals strategic cost-cutting efforts among resellers and service providers amid promising IT growth projections.
ConnectWise Takes Extraordinary Steps to Contain Security Vulnerability
Beyond issuing a patch to its ScreenConnect application, Connectwise also disabled the licenses of some of its MSPs to prevent hackers from exploiting a vulnerability.
ASK CHANNELNOMICS: Are Partner Tiers in Channel Programs Obsolete?
Many people question whether partner tiers in channel programs are obsolete; while there are alternatives, they often resemble or mirror the intent to hierarchical channel structures.
The Impact of Tech Layoffs on DEI Initiatives
David Lee, a DEI advocate, discusses the layoff trend and its impact on diversity in the technology industry.