The Ghost of Robinson-Patman Haunts the Channel
Renewed enforcement could force channel practitioners to rethink program structures and partner engagements. By Larry
Shifting Economic Conditions Prompt Channel Chiefs to Adjust Partner Strategies
Channelnomics’ 2023 Channel Forecast report highlights the latest in partnering dynamics.
How to Make Better Decisions on Go-to-Market Matters
There are lots of ways to improve decision-making — among them, getting all the necessary data, avoiding ‘false dilemmas,’ and recognizing decision fatigue.
FTC Revives Robinson-Patman Act, Presents Potential Challenges to the Channel
Regulators resurfacing the Robinson-Patman fair pricing regulation could cause significant headaches for channel program managers that must ensure equity in their partner relationship structures and practices.
2023: The Year of Conservation and Optimization
Steep economic challenges will strain all businesses — including technology vendors and solution providers — necessitating a rethinking of operational priorities and value propositions.
10 Lessons 2022 Taught the Channel for the New Year
A look at the lessons we took from 2022 that will prepare the channel to survive and thrive in 2023.
CFO: Helping Channel Pros Take Control of their Destinies
By Channelnomics Picture this: Somebody from the finance department approaches you, tells you that there’s
Multiple Brains Are Better Than One
The Channelnomics Brainstorm program ensures that channel professionals are never alone in solving problems and exploring new ideas.
Microsoft Introduces Point-Based Program
The new Microsoft Cloud Partner Program will radically change how the vendor works with solution providers, likely reducing the companies in its channel ranks.
Getting Comfortable Asking Uncomfortable Questions Regarding War
The situation in Ukraine is waking people to the prospects of what was thought impossible; now is the time to start getting comfortable planning for uncomfortable scenarios.
Channel Partners Look to Improve Sales Prowess in Post-COVID World
New Channelnomics Channel Forecast Study examines impacts of customer churn and more
The Great Tech Exodus from Russia
The list of tech companies leaving Russia is growing by the day. Here’s the latest.
War Will Redefine the Channel Landscape
The Russian invasion of Ukraine raised the prospects of a major war and global instability to levels not seen in decades; the unfolding events will reshape the global economy and technology channel.
Dealing With the ‘Big Numbers Hangover’
The pandemic economy created unnatural growth and spikes for many vendors, creating a hangover effect that challenges performance and growth. The solution? Get boring.
The Global Economy Is Bewildering Now: Should Tech Professionals Worry?
Insights to help you navigate these confounding times
Should Partners Be Part of Your Sustainability Plans? Yes — If You’re Really Serious About ESG
For tech companies, the time to step up regarding sustainability is now. Doing so means including your entire supply chain.
Embrace the Grind That’s 2022
Just because the new year isn’t off to a ‘transformative’ start doesn’t mean it can’t be one of your most productive periods.
Channel Predictions Are Fleeting; Fundamentals Are Enduring
Vendors and channel pros may look to pundits for the wisdom to change, but they should never ignore the basic components of partner programs and relationships.
‘Too Small’ Is a Convenient Excuse
Vendors need to rethink their value propositions if they believe their products are only a tiny part of a partner’s sales package.
Secureworks’ Wendy Thomas on Cybersecurity and how Partners can Help Customers Stay Protected
Wendy Thomas, CEO and President at Secureworks, joins Larry Walsh to talk about how to best enable cybersecurity for human progress and how partners can play a role in supporting customers along the way.
Going Direct Is an Option
As cost pressures mount, vendors are looking for places in their go-to-market chain to reduce expenses and preserve margins. Channels are an obvious target for cutting.
Inflation Impact on the Channel
Rising prices will likely have a ripple effect through the channel, necessitating adjustments in strategies, programs, and partner relationships.
Don’t Write Off Distribution Too Quickly
Vendors say the value distribution brings to the go-to-market equation is waning, but the reality is far more nuanced.
Zoom’s ISV Investment Aims at Growth Amplification
The $100 million fund is more about research and development as the collaboration platform face slowing growth, increased competition.
Post-COVID: Looking Forward to a Return to Normalcy
Channelnomics’ new report shows how the channel is planning for the post-pandemic economy.
Choice Point: Should Vendors Expand Inside Sales?
The pandemic showed that selling through inside and virtual sales works. The question is whether to increase capacity even if it conflicts with channel partners.
Synnex-Tech Data Merger Reflects Distribution’s Evolution
The real story isn’t distribution consolidation; it’s evolving capabilities and value propositions
Muted Optimism Holds Sway Among Channel Professionals
Pandemic fuels transformation and adjusted expectations, according to 2021 Channel Chief Outlook report
Solution Providers Anticipate Brighter Days Ahead
Partners say they’re already delivering quality as a value proposition; they need help mitigating risks to enable growth.
2112 is Now Channelnomics
The name change reflects the evolution of our mission and services to our valued clients.