Content
AI Washing Is Hype That Will Hurt the Channel
AI is having a moment. Across industries, companies are racing to incorporate artificial intelligence capabilities into their products and services. The promise of AI to deliver insights, automate tasks, and optimize operations is undeniably exciting
CDM Ambiguity: Killer of Channel Clarity
Technology vendors face a challenge that threatens their ability to thrive and compete in indirect routes to market — the absence of a robust, comprehensive channel data management (CDM) strategy.
Welcoming Fresh Faces to the Channelnomics Team
Change is often the catalyst for growth, and at Channelnomics, we’re embracing this change with open arms. We’re excited to introduce you to the latest additions to our team, and they’re all set to transform the way we operate and deliver our services.
Deglobalization Will Spur the Reorganization of Channels
The world is getting smaller and more challenging as geopolitical tensions rise, accelerating the deglobalization trend and transforming the global economy into regional networks.
Eye on Partnership: How Solution Providers Choose Tech Vendors
“Build a better mousetrap and the world will beat a path to your door” is a phrase often attributed to American intellectual Ralph Waldo Emerson.
Microsoft Focuses on Partners to Power AI Innovation
Microsoft is pressing multiple AI-related initiatives that have significant implications for its global army of technology and channel partners.
Veritas Bets on Expanding in Crowded MSP Segment
Distribution is indispensable for facilitating channel sales, expanding market coverage, and mitigating go-to-market risk.
Channelnomics Primer: Creating a Distribution Assessment Scorecard
Distribution is indispensable for facilitating channel sales, expanding market coverage, and mitigating go-to-market risk.
Vodafone Taps AppDirect for North America Expansion
Vodafone Business, the European telecommunications giant, selected AppDirect to expand its North America coverage and market share.
Dell Shifts Majority of Storage Sales to Partners
Dell has announced its new “partner-first strategy for storage,” which commits 99% of Dell storage sales to partners
Impartner Reimagines Referral Program Management
Impartner recently announced a new referral management module for its PRM platform.
KPMG and Microsoft Align to Infuse AI Into Professional Services
Partnership underscores AI’s increasing ubiquity in IT infrastructure, services, and workflows for channel partners.
Hitachi Vantara-Microsoft Partnership Gives Enterprises Cloud Flexibility
UCP for Azure Stack HCI combines Microsoft’s Azure cloud platform capabilities with Hitachi Vantara’s expertise in scalable on-premises infrastructure.
NetApp Aligns Channel Program With Cloud, AI Priorities
Legacy vendor aims to modernize engagement model, launches Partner Sphere.
Channelnomics at 13 (and Counting)
Thirteen years ago today, Channelnomics was founded with the mission of providing solutions and perspective for channel professionals.
ASK CHANNELNOMICS: Do Vendor Brands Matter?
At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day. In this series, called “Ask Channelnomics,” we answer some of the questions we receive most from vendors.
Vendors Are Cutting the Channel to Grow
Recessionary conditions, inflation, and margin erosion are conspiring to put pressure on the channel to cut costs while maintaining high growth rates.
AI and the Changing Face of Tech Support
AI-enabled technology has matured significantly in the past five years, becoming a bedrock of customer support.
Renewals: Overcoming the Vendor-Partner Divide
In the world of IT sales, an economic impasse over subscription renewals divides vendors and their partners.
How Axcient Is Benefiting From Consolidation and Optimization
The backup vendor is seeing double-digit growth as MSPs reduce the number of BCDR systems
The Ghost of Robinson-Patman Haunts the Channel
Renewed enforcement could force channel practitioners to rethink program structures and partner engagements. By Larry
Shifting Economic Conditions Prompt Channel Chiefs to Adjust Partner Strategies
Channelnomics’ 2023 Channel Forecast report highlights the latest in partnering dynamics.
How to Make Better Decisions on Go-to-Market Matters
There are lots of ways to improve decision-making — among them, getting all the necessary data, avoiding ‘false dilemmas,’ and recognizing decision fatigue.
FTC Revives Robinson-Patman Act, Presents Potential Challenges to the Channel
Regulators resurfacing the Robinson-Patman fair pricing regulation could cause significant headaches for channel program managers that must ensure equity in their partner relationship structures and practices.
2023: The Year of Conservation and Optimization
Steep economic challenges will strain all businesses — including technology vendors and solution providers — necessitating a rethinking of operational priorities and value propositions.
10 Lessons 2022 Taught the Channel for the New Year
A look at the lessons we took from 2022 that will prepare the channel to survive and thrive in 2023.
Nile’s Lou Serlenga on Launching a New Company in the Channel
Lou Serlenga, chief revenue officer at Nile, joins Larry Walsh to talk about the launch of a new Network-as-a-Service company that’s leveraging channel partnerships to take on the incumbents in the staid, commoditized networking segment.
CFO: Helping Channel Pros Take Control of their Destinies
By Channelnomics Picture this: Somebody from the finance department approaches you, tells you that there’s
Multiple Brains Are Better Than One
The Channelnomics Brainstorm program ensures that channel professionals are never alone in solving problems and exploring new ideas.
Microsoft Introduces Point-Based Program
The new Microsoft Cloud Partner Program will radically change how the vendor works with solution providers, likely reducing the companies in its channel ranks.