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AI is having a moment. Across industries, companies are racing to incorporate artificial intelligence capabilities into their products and services. The promise of AI to deliver insights, automate tasks, and optimize operations is undeniably exciting

Technology vendors face a challenge that threatens their ability to thrive and compete in indirect routes to market — the absence of a robust, comprehensive channel data management (CDM) strategy.

Change is often the catalyst for growth, and at Channelnomics, we’re embracing this change with open arms. We’re excited to introduce you to the latest additions to our team, and they’re all set to transform the way we operate and deliver our services.

The world is getting smaller and more challenging as geopolitical tensions rise, accelerating the deglobalization trend and transforming the global economy into regional networks.

“Build a better mousetrap and the world will beat a path to your door” is a phrase often attributed to American intellectual Ralph Waldo Emerson.

Microsoft is pressing multiple AI-related initiatives that have significant implications for its global army of technology and channel partners.

Distribution is indispensable for facilitating channel sales, expanding market coverage, and mitigating go-to-market risk.

Distribution is indispensable for facilitating channel sales, expanding market coverage, and mitigating go-to-market risk.

Vodafone Business, the European telecommunications giant, selected AppDirect to expand its North America coverage and market share.

Dell has announced its new “partner-first strategy for storage,” which commits 99% of Dell storage sales to partners

Impartner recently announced a new referral management module for its PRM platform.

Partnership underscores AI’s increasing ubiquity in IT infrastructure, services, and workflows for channel partners.

UCP for Azure Stack HCI combines Microsoft’s Azure cloud platform capabilities with Hitachi Vantara’s expertise in scalable on-premises infrastructure.

Legacy vendor aims to modernize engagement model, launches Partner Sphere.

Thirteen years ago today, Channelnomics was founded with the mission of providing solutions and perspective for channel professionals.

At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day. In this series, called “Ask Channelnomics,” we answer some of the questions we receive most from vendors.

Recessionary conditions, inflation, and margin erosion are conspiring to put pressure on the channel to cut costs while maintaining high growth rates.  

AI-enabled technology has matured significantly in the past five years, becoming a bedrock of customer support.

In the world of IT sales, an economic impasse over subscription renewals divides vendors and their partners. 

The backup vendor is seeing double-digit growth as MSPs reduce the number of BCDR systems

Renewed enforcement could force channel practitioners to rethink program structures and partner engagements. By Larry

Channelnomics’ 2023 Channel Forecast report highlights the latest in partnering dynamics.

There are lots of ways to improve decision-making — among them, getting all the necessary data, avoiding ‘false dilemmas,’ and recognizing decision fatigue.

Regulators resurfacing the Robinson-Patman fair pricing regulation could cause significant headaches for channel program managers that must ensure equity in their partner relationship structures and practices.

Steep economic challenges will strain all businesses — including technology vendors and solution providers — necessitating a rethinking of operational priorities and value propositions.

A look at the lessons we took from 2022 that will prepare the channel to survive and thrive in 2023.

Lou Serlenga, chief revenue officer at Nile, joins Larry Walsh to talk about the launch of a new Network-as-a-Service company that’s leveraging channel partnerships to take on the incumbents in the staid, commoditized networking segment.

By Channelnomics Picture this: Somebody from the finance department approaches you, tells you that there’s

The Channelnomics Brainstorm program ensures that channel professionals are never alone in solving problems and exploring new ideas.

The new Microsoft Cloud Partner Program will radically change how the vendor works with solution providers, likely reducing the companies in its channel ranks.