5 Paths to Channel Transformation

Digital transformation is changing how companies buy and use business services and solutions, motivating vendors to re-assess the capabilities of their channel programs to align and adapt with evolving market trends.


But channel transformation is a challenge for many vendors that struggle getting partners to adopt new business models, according to the 2018 2112 Channel Chief Outlook report cited in a June 4 blog by the company’s founder, CEO and chief analyst, Larry Walsh.


To address changing purchasing and consumption models in B2B marketplaces, vendors need to find partners that can go beyond just selling products to adding value by building solutions around base technology products.


Where to start? Channel Marketing Journal has been exploring this question on the conference trail and in our day-to-day interactions with channel chiefs and pundits. Although there are many different paths to channel transportation, this article highlights 5.

By Karen Dasey


> Read the entire article, 5 Paths to Channel Transformation, at ChannelMarketingJournal.com.