AWS Marketplace vs Ingram Cloud Marketplace


Amazon Web Services Marketplace has emerged as a potential disrupter. The warning shot arrived in 2016, when Amazon launched SaaS billing — a quiet but strategic assault on traditional distribution, as ChannelE2E pointed out at the time. Fast forward to present day, and “The Amazon Effect” is coming to the channel, The 2112 Group recently warned.

Of course, Ingram has its own cloud marketplace. And the company has a loyal partner base featuring thousands of MSPs and VARs. The potential danger involves ISVs and upstart cloud MSPs going directly to AWS to promote and/or source everything.

Ingram knows it. Workday knows it. Microsoft knows it. SAP knows it. And that’s why all eyes will be on Ingram Micro during the company’s cloud summit.

Media folks arrive every year, wondering if the cloud will disrupt distributors and partners. And channel folks like Bergeron respond in kind with the latest Ingram Cloud adoption figures. Frankly, they’ve yet to disappoint. …

by Joe Panettieri

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