Building the Cloud Services Practice of Tomorrow

Want to be a leader in cloud computing three years from now? Here’s what you should be thinking about today.

By Rich Freeman

IF YOU BELIEVE, as most experts do, that cloud computing is destined to dominate IT in the years ahead, there’s good news to be found in recent research conducted by channel advisory firm The 2112 Group in partnership with Microsoft Corp. and Ingram Micro Inc. Only 6 percent of solution providers, the study finds, collected nothing from cloud products and services in 2016, and less than half a percent expect to see no cloud revenue in 2017.

Now here comes the bad news—the kind of basic migration, deployment, and management services most of those solution providers rely on for their cloud income at present will soon be obsolete. Giant technology companies like Microsoft and Google excel at automating complex processes, observes 2112 Group President and CEO Larry Walsh, and onboarding cloud customers isn’t ultimately all that complex.

“It’s not rocket science, and that’s the real threat,” he says.

Moreover, there’s only one way to meet that threat and prosper into the future, Walsh adds: Begin cultivating the cloud skills and services that will be in demand three years from now today.

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