ChannelCon 2017: Vendors Target Cloud, SMB Opportunities

CompTIA’s ChannelCon event showcased Ingram Micro’s cloud enablement program, new products from channel-oriented vendors and more.

The cloud and SMB market were the focuses of many the vendor announcements made at CompTIA’s ChannelCon 2017 event in Austin this week.

Distributor Ingram Micro released an online tool to help partners build cloud business practices. Created in collaboration with research firm 2112 Group, the 2112 Group Cloud Altimeter tool lets partners compare their cloud businesses to competitors in the marketplace. Additionally, the Cloud Altimeter provides tips on how to increase cloud services performance.

“When we looked at our partner base, we saw that they were doing a really good job … getting started with the first [cloud] service,” typically Microsoft Office 365, but partners would often stop there, said Jason Bystrak, global executive director of technology partner enablement at Ingram Micro.

The aim of the 2112 Group Cloud Altimeter, he said, is to help partners understand how to bundle together multiple cloud services and build out their cloud offerings.

by Spencer Smith

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