Cloud services offerings: Partner investments on the rise

Managed service providers and other channel firms are upping their investment in cloud services but must confront the challenges of cloud profitability and revenue contribution.

… An additional sign of growing cloud endorsement comes from The 2112 Group, a business strategy firm that focuses on direct and indirect sales channels. The company’s 2018 Channel Forecast report found 60% of respondents are investing in cloud services to grow their businesses.

“We continue to see strong interest in cloud-based backup, cloud infrastructure and managed services,” noted Larry Walsh, CEO and chief analyst at The 2112 Group.

Walsh described the latter service as the convergence of hosted servers and applications on third-party platforms that are managed by partners. He also said partners are interested in managed workloads — that is, the management of cloud-based business processes. …

by John Moore

> Read the entire article, Cloud services offerings: Partner investments on the rise, at