COVID-19 Channel Partner Impact: The 2112 Group Research Findings

How channel partners expect their businesses and revenues to perform amid coronavirus (COVID-19) pandemic, according to The 2112 Group research.

Amid the coronavirus pandemic, The 2112 Group findings show that channel partners are in reasonable shape — and perhaps better shape — compared to mainstream small businesses across the United States, ChannelE2E believes.

Among the main street small business anecdotes to note:

  • Companies with fewer than 500 employees typically have less than a month of cash reserves, according to a 2016 study by the JPMorgan Chase Institute.
  • Only 21 percent of small business on Long Island, one of current coronavirus pandemic hot spots — expect their businesses to recover in 2020.  Moreover, 81% of those Long Island small businesses say they will need loans to operate through 2020. (The Long Island Small Business Research is recapped here.)
  • Two-thirds of U.S. small businesses plan to apply for “forgivable” Small Business Administration loans under the government’s new Paycheck Protection Program, according to a survey by the National Federation of Independent Business, The Philadelphia Inquirer reports.

Meanwhile, The 2112 Group’s. latest research findings concur with the early vendor-facing version of the study, in which channel chiefs expressed optimism and confidence about the their ecosystems amid the pandemic.

by Joe Panettieri

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