Esteemed IT Channel Executive and Visionary Larry Walsh to Deliver Opening Keynote at ITEX

Larry Walsh, The 2112 GroupNewton, MA – December 9, 2014 – ITEX National Conference and Expo, the office equipment and imaging channel’s premier event, is pleased to announce that Larry Walsh, the CEO & Chief Analyst at The 2112 Group, and founder of Channelnomics, will be the keynote speaker at the 2015 event taking place at the Broward County Convention Center in Fort Lauderdale, FL, Wednesday, March 11th through Thursday, March 12th. Featuring two and a half days of information and education coupled with Executive and Strategic Workshops and networking activities, including a VIP Dinner Cruise on Tuesday, March 10th, attendees will learn how to advance, expand and evolve their business in the face of a rapidly changing market.

With more than 20 years as a leader in the IT channel market, Walsh will bring his unique perspective and recent research to inspire ITEX attendees. On Wednesday, March 11 at 9:00 am, he will kick off the conference with the keynote session entitled, “Building Better Businesses in a Dynamic Channel.” The presentation will highlight how both dealers and MSPs can compete in the face of a shrinking channel.

“Transformation is often treated as a one-time event, when in fact; it’s a continuous, evolutionary process. Vendors, solution providers and dealers attending ITEX need to adopt new skills, perspectives and processes to ensure they grow and advance their businesses to remain relevant and vibrant,” said Larry Walsh, CEO and Chief Analyst of The 2112 Group.

In addition to the keynote session, ITEX will offer attendees 65+ conference sessions on tracks such as Document & Workflow Solutions, Sales & Marketing, Managed Services, Managed Print Services, and Service & Supplies. New this year, the conference will also host two Executive Workshops, presented by InfoTrends and CompTIA, respectively. In addition, a Strategic Sales Workshop “Light a Fire Under Your Managed IT Sales” will be facilitated by foremost managed services expert Paul Dippell, CEO, Service Leadership on Thursday, March 12th from 10am-2pm, sponsored by ITEX and GreatAmerica Financial Services.

“We are thrilled to have one of the most recognizable and forward-thinking leaders in the IT Channel address our attendees during the keynote session,” said Sand Sinclair, ITEX Conference Director and imageSource Editor-in-Chief. “The dealers, resellers, and MSPs that will be in attendance will walk away from this presentation with terrific insight and information on where the opportunities are in emerging technologies and managed services, which can be applied to their own business models.”

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