Memo to MSPs: Don’t Demand Free Software, Do Pursue Financial Help

As an MSP owner/operator, you’re exploring multiple ways to cut your costs & improve your cash flow. Here’s how to move forward with MSP software providers.

Technology Companies: Key Financial Moves

Overall, MSPs and their software companies should give each other the benefit of the doubt. Some MSPs were upset with “vendor silence” in mid-March as the pandemic began to shut down businesses across the U.S.

But remember: Those software companies had to huddle internally and recalibrate their own businesses before they could emerge with some guidance, programs and help for partners. The internal huddle happened in mid- and late March. By the close of March, channel chiefs pivoted their partner strategies in a range of ways, The 2112 Group research revealed.

Toward the end of March, we also heard some strategic CEO statements from SolarWinds and Datto, and then more formal programs emerged from ConnectWise and Kaseya, among many others. We also saw expanded financing programs from the likes of Ingram Micro.

Fact is: Nearly every technology company has rolled out some sort of revised partner program or extended free trial to channel partners. Perhaps some programs are sell-serving, but overall I think vendors are working hard to solve problems and mitigate financial risk for partners.

by Joe Panettieri

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