2112 Appoints Cindy Herndon to Lead Strategy, Operations

Seasoned channel executive to spearhead 2112’s expansion of go-to-market contextual intelligence services


PORT WASHINGTON, N.Y., Nov. 18, 2020 – The 2112 Group, the leading provider of business strategy and research for improving the performance of companies’ direct and indirect channels, has announced the appointment of Cindy Herndon as senior vice president of strategy and operations.

Herndon will oversee 2112’s strategy consulting and client services, working with clients to develop next-generation channel strategies, performance analytics, and partner relationships. Herndon will also play a leading role in developing new products and services that will expand 2112’s capabilities in go-to-market contextual intelligence services.

“Cindy Herndon is a one-of-a-kind professional who comes to 2112 with a wealth of experience in channel strategy, operations, and marketing,” said Lawrence M. Walsh, CEO and chief analyst of The 2112 Group. “Her joining the 2112 team will expand and enhance our capabilities in supporting technology and manufacturing companies around the world in the development of next-generation go-to-market channels.”

Herndon is a well-known and seasoned channel strategist and executive. She most recently served as vice president of global channel strategy, programs, and operations at Riverbed Technology. Previously, she served as senior manager of global partner programs and strategy operations at EMC and was a marketing manager at Tech Data.

Herndon is an active member of the CompTIA Channel Development Advisory Council and Channel Focus Women’s Leadership Council.

“I’m thrilled to join The 2112 Group. This prestigious organization exists to help channel organizations develop new go-to-market channel strategies – a passion of mine – and to optimize existing ones,” said Herndon. “It’s exciting to work with my industry colleagues and collaborate at an entirely new level and perspective, utilizing the power and expertise of the 2112 team.”