Leading Channel Strategist Lawrence Walsh of The 2112 Group to Keynote ImpartnerCON ‘17

Walsh, a channel management expert, will speak on the impact of partner micro-behavior on channel operations


PORT WASHINGTON, NY, Jan. 23, 2017 – The 2112 Group, a channel strategy and research firm, announces that its CEO, Lawrence Walsh, will deliver a keynote at ImpartnerCON ’17, Impartner’s annual customer event and premier business management conference.

The invitation-only event, which takes place Feb. 8-10, 2017, in Salt Lake City, boasts a packed agenda with a robust mix of keynotes from industry thought leaders, hands-on training, breakout sessions, and panel discussions focused on helping attendees accelerate their channel performance and drive increased revenue.

Walsh, a noted channel thought-leader and management expert, will address changing and managing partner behavior in his keynote, “The Influencing and Rewarding of Partner Micro-Behavior.” He’ll discuss how the embodiment of a “good partner” continues to evolve in the eyes of vendors, as well as the reshaping of channel programs and incentive systems to reward the less obvious activities that contribute to return on channel investment.

“Sales and revenue performance aren’t the only criteria vendors should be evaluating in 2017 and beyond,” said Walsh, who also serves as 2112’s chief analyst. “Vendors want engaged partners, companies that invest in marketing, business development, sales maturation, and customer experience. They want to see persistent and systematic activity along those lines. They want more than point-in-time efforts.”

Impartner, the industry’s largest pure play partner relationship management (PRM) provider, said Walsh’s insights into trends and techniques for driving higher levels of indirect sales are a perfect fit for the Impartner conference, which this year is themed around acceleration. Attendees will receive a 2112 report on the topic as well.

“Larry’s tenure as a top channel strategist is unique in the industry, and we’re excited to have him join our roster of other key thought leaders at this year’s ImpartnerCON,” said Impartner CMO Dave R. Taylor, adding that Walsh’s focus on micro behaviors is increasingly critical in maintaining partner engagement in a crowded market.  “Paying attention to and rewarding a myriad of small actions is very often what makes the biggest difference between crossing the finish line in first place in the market – or second. “

To learn more about the event, including updated details on the agenda, visit Impartner’s Website.


About Impartner
With nearly two decades of experience in accelerating indirect sales, Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. The largest pure-play PRM vendor in the world, Impartner provides the industry’s only out-of-the-box solution that can deploy an enterprise-class Partner Portal in as few as 30 days, using the company’s highly engineered, multi-award winning, three-step Velocity™ onboarding process. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com.

For media and analyst inquiries, please contact kerry.desberg@impartner.com.