The 2112 Group, VIRGO Publishing Partner to Extend Market Intelligence and Business Development to Channel Partners

VIRGO, Publisher of Channel Partners Magazine, Will Resell The 2112 Group’s Channel Intelligence and Support Services

 

PORT WASHINGTON, NY, & PHOENIX, AZ — JUNE 03, 2014 —The 2112 Group, a New York-based business strategy firm delivering qualitative research, market analysis, tools, channel development and enablement programs, today announced it has signed a reseller agreement with VIRGO, publisher of Channel Partners and other brand titles. The agreement enables VIRGO to resell The 2112 Group’s products and services to a targeted audience interested in improved performance, profitability and business development across their channels.

“After years of working together on the State of the Channel Cloud initiative, as well as other research efforts around Cloud Insights, reselling was a natural progression in our successful partnership with VIRGO,” said Lawrence M. Walsh, CEO and Chief Analyst of The 2112 Group. “We view this opportunity as an excellent way to extend our client reach through VIRGO’s expansive audience of information technology and communications professionals, while offering value-added benefits to a market that has expressed a need for such services in the past.”

With programs ranging from custom content and research, workshops and training, or even channel development and partner enablement, both vendors and partners will have access to strategic services and products that focus on growth, business planning and improvement initiatives tailored to achieve their specific objectives.

“We are excited to continue our relationship with The 2112 Group,” said Katherine Clements, vice president of VIRGO’s Cloud & Communications Network. “Having the option of offering our clients access to The 2112 Group’s research capabilities and support services further cements Channel Partners as the leading resource for the IT and telecom channel.”

For more details regarding this agreement, please contact your VIRGO sales representative at 480-990-1101 or go to http://www.channelpartnersonline.com.

 

About VIRGO Publishing

VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies.  Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use. We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.

About Channel Partners

Channel Partners magazine is the leading publication for telecom and IT distribution channels. For more than 25 years, Channel Partners has been the undisputed leader in providing news, analysis and education to the indirect sales channels serving the business technology and communications industry. In addition, Channel Partners online (http://www.channelpartnersonline.com) delivers a constant content stream of unique and breaking industry news, feature articles and premium downloadable content. As official media of the Channel Partners Conference & Expo (http://www.channelpartnersconference.com) and Cloud Partners (cloud.channelpartnersconference.com), Channel Partners is the market leader that channel professionals turn to first.

About Channelnomics

We believe exceptional insights enable channel professionals to turn vision into reality. Channelnomics is a business strategy and research firm focused on connecting channel professionals with the people and insights that enable them to continually evolve and operationalize their strategy. Our industry experts work with clients to provide the evidence they need to validate and structure their strategy. Our clients, in turn, benefit from improved GTM performance, faster time to market, and better return on partner relationships. By looking at the technology market from the viewpoint of vendors, partners, and end users, Channelnomics is uniquely positioned to develop route-to-market strategies with an innovative, insightful, and inspired flair.

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