VIRGO and The 2112 Group’s Cloud & Technology Transformation Alliance (CTTA) Inaugural Summit Sold Out

The 2112 Group and VIRGO take on the cloud and the channel


VIRGO, an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, and The 2112 Group, a technology business strategy firm specializing in technology and channel communications and intelligence services, announced today that the inaugural CTTA Summit, colocated with the Channel Partners Conference & Expo, has sold out.

The CTTA is a communal project of IT professionals dedicated to examining the challenges and opportunities with next-generation technologies and to develop best practices and adoption guidance for the entire IT community. Membership in the CTTA is free and open to all companies in the business technology value chain. For membership information, go to

“The high interest in CTTA’s community-based research and best practices development reflects the channel’s growing strength in cloud computing,” says Lawrence M. Walsh, president and CEO of The 2112 Group. “The channel still faces steep obstacles on the road to the cloud computing era, and CTTA is one of the efforts that will clear those obstacles for channel partners.”

The first CTTA Summit will be held at the 2012 Spring Channel Partners Conference & Expo, March 26-29, 2012, in Las Vegas. Attendees registered for the sold out CTTA Summit will participate in more than six hours of workshops, panels and vendor showcases running concurrently with the Channel Partners program.

“Cloud and technology transformation are not abstractions,” said John Siefert, CEO of VIRGO. “They are real-world, every-day factors in business. The CTTA is an important part of the transition to the new opportunities that is reshaping the channel right now.”

Attendees not registered for the CTTA Summit that are interested in learning more about opportunities in the cloud can participate in the five sessions in the Cloud Services track of the Channel Partners program. Registration for the Channel Partners Conference & Expo is still available and the Conference & Expo package is just $305 thru March 23. To register, go to

To become a sponsor of the CTTA, email Susan Kostbar at [email protected].

About Cloud & Technology Transformation Alliance (CTTA)
The Cloud & Technology Transformation Alliance ( is a community-based research group dedicated to identifying emerging technology trends, developing best practices and providing guidance on adoption and optimal utilization. CTTA is unique organization whose membership represents a cross-section of the IT marketplace, including the IT vendor, telephony, distribution, reseller channel and end user market segments. CTTA is the only communal group studying best practices of next-generation business technology adoption.

About The 2112 Group
The 2112 Group ( is professional services firm supporting the technology industry in channel strategy, development and partner communications. The 2112 Group works with IT vendors, carriers, distributors and solution providers in identifying and overcoming obstacles to business success in technology sales, marketing and indirect channels. The 2112 Group’s services includes business strategy development, market research, custom content, managed blogs, partner relationship mediation, and technology and analytical services. The 2112 Group publishes the channel strategy blog Channelnomics (@channlenomics).

About Channel Partners Magazine
For 25 years, Channel Partners ( has been the leader in providing news and analysis to indirect sales channels serving the communications industry. It is the unrivaled resource for resellers, aggregators, agents, brokers, VARs, systems integrators, interconnects and dealers that provide network-based communications and computing services, associated CPE and applications as well as managed and professional services. Channel Partners is the official media of the Channel Partners Conference & Expo (

About VIRGO Publishing
VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use.

We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.

With 19 brands including trade magazines and/or websites, 8 trade shows and regional conferences, training and accreditation programs and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries, including healthcare, natural products, telecommunications and self-storage.

About Channelnomics

We believe exceptional insights enable channel professionals to turn vision into reality. Channelnomics is a business strategy and research firm focused on connecting channel professionals with the people and insights that enable them to continually evolve and operationalize their strategy. Our industry experts work with clients to provide the evidence they need to validate and structure their strategy. Our clients, in turn, benefit from improved GTM performance, faster time to market, and better return on partner relationships. By looking at the technology market from the viewpoint of vendors, partners, and end users, Channelnomics is uniquely positioned to develop route-to-market strategies with an innovative, insightful, and inspired flair.

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