According to Channelnomics research, 62% of technology vendors will undertake the process of creating a new channel program or revamping an existing one in 2022. The development of new channel programs is often a reflection of vendors pursuing new market opportunities, evolving technologies and business models, or changing dynamics in customer needs and expectations.
Too often, though, the channel development process starts prematurely. Channel teams will launch into the development of a new channel model without first giving consideration to all the factors that make for great and productive partner programs. In other words, they’ll jump into the mechanics of a channel program before defining the intent, purpose, or objectives.
Successful channel programs don’t just happen. Great channel programs are built on strategies that start with clear thinking and directed purpose.
Before starting a channel program design, channel professionals need to define their channel strategy. This Channelnomics white paper provides the 10 essentials for developing a well-rounded, focused, and clearly articulated channel strategy, including:
Join Brainstorm today and access all of our research. Channel programs and strategies need to continually evolve in order to stay ahead of market shifts. One of the easiest ways to benchmark your efforts is to collaborate with peers and leverage current market trend information. The Channelnomics Brainstorm Service was created to do just that by bringing together industry experts, timely market information, and other tools.