In 2014, solution providers expanded their businesses at double-digit rates for the fourth year in a row and maintained solid profitability despite the continued challenges of disruptive technologies, changing business models, dynamic market conditions, and ever-rising performance expectations. While the average solution provider continues to grow at a consistent year-over-year rate, a closer examination of the data in the 2015 Channel Forecast study reveals that more companies are doing substantially better than the channel average.
The annual Channel Forecast study by The 2112 Group is designed to plot the previous year’s overall performance by solution providers to provide directional guidance on sales and profit expectations for the next 12 to 24 months. The study examines factors such as gross sales and revenue, profitability, operational models and identifiers, business management acumen and planning, organizational composition, and sales and general channel trends. The composite created by these factors reveals the general health of the channel, as well as probability for future performance.
In this report, 2112 will detail the findings of the 2015 Channel Forecast study, including: