The state of the channel is healthy, but facing pressure. The annual 2112 study for the 2017 Channel Forecast found the vast majority of partners posted positive results in 2016 that were in line with adjusted midyear expectations.
While the channel is expecting growth, the 2017 Channel Forecast reveals partners are responding to shifting market and technology trends. Most partners are getting more conservative in the growth expectations and sales potential. At the same time, they’re doubling down on investments in their existing products and services. In other words, they’re slowing changing to the realities of the Interconnected World – the digital fabric connected by cloud computing, mobility, Big Data, Internet of Things, artificial intelligence and automation.
The research by 2112 shows many partners are actively transforming their businesses to meet the current and evolving technology needs of their customers. Additionally, 2112 sees numerous new entries into the channel, as non-traditional technology companies take on greater roles in the resale, integration and influence of technology product and service sales.
In this report, 2112 details the findings of its 2017 Channel Forecast study, including: