The 2112 Group shares data collected from partners in its latest Channel Forecast survey, including channel performance in 2017, year-over-year growth rate comparisons, and expectations for the rest of the year.
Cautious optimism is the order of the day in today’s channel as solution providers keep their growth expectations in check. Put simply, channel players expect positive growth in 2018, but they’re not as sanguine in their predictions as they were just a few years ago.
Yes, the cloud and its recurring-revenue paradigm still have some channel companies off balance, but many have regained their footing. As our data shows, solution providers recognize that they need to embrace change – in business models, sales strategies, and attitudes toward investment – and are making the necessary course corrections to do just that.
It’s not just the cloud that’s disrupting the channel status quo; it’s also emerging technologies such as artificial intelligence, Big Data, blockchain, and the Internet of Things. As partners explore these technology sets and figure out how to leverage them fully, they’re being pushed further away from the commodity-centric legacy model of yesteryear.
Read the Channel Forecast report to find out about 2112’s specific findings on: